The Foyer Playbook

The Foyer is where everyone stops guessing. Before designing, fixing, or investing in any experience improvements, this room creates a shared, evidence-based understanding of: What experience you are currently delivering end-to-end Where it breaks down Which moments matter most And which “rooms” will create the biggest impact if fixed first Without the Foyer, organisations typically: Fix the wrong things Over-invest in visible moments while ignoring root causes Argue from opinions instead of evidence Launch disconnected initiatives that don’t compound The Foyer prevents that. It helps to create a clear, staged roadmap; not a transformation overload This room does not redesign anything. It diagnoses what needs redesigning.