Insights

A retail owner in Johannesburg once told me something that stayed with me: “We don’t make money on Black Friday. We survive it.” From the outside, South Africans see excitement: “Up to 70% off!” Countdown clocks Month-long early specials Crowded malls and overloaded websites This year is no different. Game and Makro started specials in   late October . Takealot kicks off its Blue Dot Sale on   25 November   with early access for subscribers the day before and up to 60% off ap

You cannot buy loyalty.  You have to design for it.