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Black Friday in South Africa: Why Copycat Strategy Is Costly, Risky and Often an Illusion
A retail owner in Johannesburg once told me something that stayed with me: “We don’t make money on Black Friday. We survive it.” From the outside, South Africans see excitement: “Up to 70% off!” Countdown clocks Month-long early specials Crowded malls and overloaded websites This year is no different. Game and Makro started specials in late October . Takealot kicks off its Blue Dot Sale on 25 November with early access for subscribers the day before and up to 60% off ap

Experience Lab
Nov 19, 20254 min read


Loyalty and Rewards: When Good Intentions Become Expensive Mistakes
You cannot buy loyalty. You have to design for it.

Deborah Aspoas
Oct 31, 20253 min read
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