The Connection Room Playbook

Design from the first 30 seconds to the first 30 days to reduce anxiety and build confidence. Design initial experiences and onboarding to reduce effort, increase confidence, and accelerate value realisation. The Connection Room Playbook governs the moment people cross from “outside” into your experience – physically, digitally, or emotionally. This room is where: First impressions are confirmed or contradicted Anxiety either drops or spikes Trust is either reinforced or damaged People decide whether to lean in or stay guarded Research and observation consistently show: People form a lasting emotional judgement within seconds of arrival and spend the rest of the experience looking for confirmation they were right.