Room O The Foyer

The Foyer is where everyone stops guessing.
 
Before designing, fixing or investing in any experience improvements, this room creates a shared, evidence-based understanding of:
 
What experience you are currently delivering end-to-end
Where it breaks down
Which moments matter most
And which “rooms” will create the biggest impact if fixed first
 
Think of it like arriving at a complex building:
You wouldn’t start renovating rooms without a floor plan.
You wouldn’t argue about furniture before agreeing on the purpose of the space.
And you definitely wouldn’t start on the penthouse if the foundations are cracked.
The Foyer creates that floor plan.
 
Important: The Foyer does not redesign anything.
It diagnoses what is worth redesigning.